Here’s the deal.
There are cat people and there are dog people. There are also allergic people. But I’m not that allergic to animals. What I am allergic to are peanuts, tree nuts, mangoes, fish, shellfish, and, most of all, boring ideas. You know what I’m talking about. Creative dogfood, slopped out to the masses. That stuff doesn’t sit well with me. Or anyone, if we’re being honest. If it makes your throat swell up with boredom, it shouldn’t be out in the world. Crafting interesting ideas from the start always works better than a frantic Epi-Pen jab of synthetic adrenaline. Heck, a lot of people panic and stab their thumbs instead of their thighs. (Look it up, it happens.) The same is true of advertising. Thankfully, I’m not allergic to small budgets, tight timelines, and complicated categories. Getting comfortable with those restrictions to my creative diet has saved me more times than I can count. And in this economy, it’ll save you too. Whether you’re a cat person. Or a dog person.
Craig P. Moyer - Senior Copywriter
craigpmoyer@gmail.com
(336) 749–7610
EXPERIENCE
Freelance Senior Copywriter
August 2024 - Present
Senior Copywriter
January 2014 – August 2024 | PETERMAYER | New Orleans, LA
Created integrated campaigns, TV spots, online videos, social media campaigns, and earned media ideas for clients across the agency’s roster. Presented to work to clients, provided guidance and mentorship to junior writers and designers. Clients included Quantum Fiber (formerly CenturyLink), Comcast Business, Books-A-Million, National World War II Museum, Audubon Nature Institute, Hancock Whitney Bank, Kennedy Space Center.
Highlights:
- Led the national launch of Quantum Fiber internet with an integrated campaign.
- Spearheaded a brand campaign to broaden the National World War II Museum’s appeal.
- Brought the agency into the age of earned media with a comedic video for a small perfume shop.
Copywriter
March 2010 – December 2013 | PETERMAYER | New Orleans, LA
Wrote TV, radio, digital, DM, and OOH for a variety of brands including Zatarian’s, French Market Coffee, Sanderson Farms Chicken, eventually focusing on CenturyLink, the agency’s largest account.
Highlights:
- Wrote some of the weirdest and most effective print ads ever approved by CenturyLink. (2X leads of the previous campaign)
- Created a direct mail campaign so successful it was used for 3+ years.
Freelance
August 2009 – February 2009
Split my time between freelance and working on an 80,000-word novel.
Copywriter
January 2008 – July 2009 | Slingshot | Dallas, TX
Wrote TV spots, websites, banner ads and emails for clients including Joe’s Crab Shack, Jack Daniel’s, Greyhound, Dave & Buster’s, Mission Tortillas, and McAfee Antivirus.
Highlights:
- Wrote a Joe’s Crab Shack commercial that got banned.
- Named NeOn, a now-defunct bus Greyhound sub-brand serving New York and Toronto.
Copywriting Intern
February 2007 – May 2007 | BBDO Atlanta
Learned how an award-winning agency worked by writing on the AT&T account.
EDUCATION
2005 – 2007 | Miami Ad School at Portfolio Center | Atlanta, GA
Certificate in advertising copywriting. Occasionally designed in Quark. Remember Quark?
2001 – 2005 | Wake Forest University | Winston-Salem, NC
BA, English.
AWARDS
Won multiple New Orleans Addys, Dallas Addys, and HSMAI Adrian Awards.
CATEGORY EXPERIENCE
Telecommunications
Banking
Healthcare
Travel and tourism
Restaurants
CPG
Food and beverage
Beer and spirits
Sports
Technology
Zoos, museums, and entertainment venues
Transportation
Technology